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A new era in advertising

Reach was always an estimate. Presence is proof. It all happens on the map.

Adinci is a map. Businesses rent circles and squares over real places; your phone's GPS notices when you walk into one, you watch the advert, and you are paid.

GPS geofencing Works offline Paid per view Five accounts Why it's new

A live illustration. The map is the product; the dot is your phone.

The idea, in three beats

A place on the map. You walk in. You watch, you earn coins.

Adinci is a map. Businesses rent real places on it. Walk into one and your phone catches the advert running there; watch it to the end and you earn coins. That is the whole idea. ▶ tap a card to play it on the map

01the place

A place becomes a zone

A business rents a real place on the map — a circle or a square drawn over a cafe, a shop, a street — for 1, 3 or 12 months, priced by area. The business that rents it is the zone owner.

▶ see it drawn

02the way in

Your phone enters the zone

GPS is the trigger. The moment your phone enters the zone, the advert running there is caught, with or without internet: nothing to scan, no check-in. The only scan comes later, at a shop’s counter, for a coupon you chose to take.

▶ watch a phone enter a zone

03the coins

You watch, you earn coins

The advert opens with a countdown and stays in the foreground. Watch it through and coins land at once, split by a fixed rule. In someone else's zone: 60% to you, 30% to the zone owner, 10% to Adinci.

▶ follow the coin

Three beats. Every account on this page goes through the same three, each from its own side.

The Adinci coin ADINCI

The four paths

Four ways onto the same map. Find yourself on it.

Adinci is one live map with four kinds of account standing on it today. Pick the one that sounds like you and read the whole of it — what you do, what you get, and what it costs you.

Regular user

You already walk past these places. Adinci pays you for the adverts you catch while you are standing there.

What you do

  1. Walk Carry your phone the way you already do. GPS is the trigger — crossing into a rented zone is what starts an advert, not opening an app.
  2. Watch it through The advert takes the foreground with a countdown. A video pays by the second watched, up to a three-minute cap; a poster pays a flat amount per view.
  3. Take it out Your balance becomes real money, phone credit or mobile-game credit. 1,000 coins = $1.

What you get

  • Paid the moment the countdown ends, not at the end of a month.
  • It works with no signal. Catches are held on the phone and settle when you reconnect, and maps and routes can be downloaded before you go.
  • A visit reward asks for no advert at all — the business pays for each minute you are present.

What it costs

Nothing. There is no price on the user side of Adinci — you are the side being paid. What it does take is a phone with GPS switched on and the time the countdown runs, which is why a video is capped at three minutes.

Zone owner

You hold a real place — a café, a shop, a gym — and you decide which adverts are allowed to run over it.

What you do

  1. Rent the place Draw a circle or a square over it on the map and take it for 1, 3 or 12 months.
  2. Approve or refuse Every advertiser who wants your zone has to ask you first. Nothing runs there until you say yes, and you are free to say no.
  3. Collect, or run your own Third-party campaigns pay you an owner share on every completed view. Your own advert in your own zone needs nobody’s approval.

What you get

  • The owner share of every third-party view. That view splits 60/30/10 — the person who watched it, you, Adinci.
  • A veto nobody can buy around. An advertiser cannot put a campaign over your place without your approval.
  • Your own campaign in your own zone skips the request step entirely and splits 80/0/20 — the person who watched it, no owner share, Adinci.

What it costs

Rent, by area and by months. A bigger zone costs more than a small one, and 12 months costs more than 1. The exact price is shown before you confirm. And when a lease runs out the owner share stops — views there split 60/0/40 until you renew.

Advertiser

You have something to advertise, and you want it in front of people who are standing near you right now.

What you do

  1. Find the traffic Open the map and see where people actually walk, then pick the zone that sits over it.
  2. Ask the owner Send a request for that zone. The owner approves it, and your campaign starts running there.
  3. Pay for what was watched You are billed per completed view, and only for a person who was physically inside the zone at the time.

What you get

  • No charge for a view nobody finished. The countdown runs in the foreground and it has to reach the end.
  • Placement by presence. The trigger is a phone crossing a boundary on the ground, not a click on a page.
  • A report for each campaign: which zone it ran in and the completed views you were charged for. In the app, an ad with a goal also shows who wanted it and who followed through.

What it costs

Per completed view. A video is charged by the second watched, up to the three-minute cap; a poster is a flat charge per view. Each view you pay for splits 60/30/10 — the person who watched it, the owner of the zone, Adinci. The ground itself you do not buy: the zone owner rents that.

Enterprise

You have branches in many places, and drawing them onto a map one at a time is not a plan.

What you do

  1. Upload the branches Give Adinci a file of branch coordinates and hundreds of zones are created in one pass.
  2. Launch once One campaign goes out to every branch, instead of one campaign written per branch.
  3. Read them together One dashboard for all of them, with a report under each zone and, when the ad carries an offer, the coupons each branch redeemed.

What you get

  • Hundreds of zones out of one file, on the same 1, 3 or 12 month leases as everybody else.
  • Per-zone reports that carry the visitors’ age group, gender and busiest hour, because Adinci records those with every visit. When your ad carries an offer, each branch also counts the coupons it redeemed.
  • One edit reaches every branch, because the campaign is a single object rather than a hundred copies.

What it costs

The same two prices as everyone else, multiplied by the branches. Rent per zone by area and by months, then per completed view once an advert is running there. There is no third price for the bulk step — the file creates zones, and zones are the thing you pay for. Scale changes the arithmetic, not the rules.

The geofence playground

Drag yourself into a zone.

Every shape on this map is a zone: a real place a business rents for 1, 3 or 12 months. When a phone crosses the edge, the advert running there is caught. It opens in the foreground with a countdown; when the countdown ends, the person is paid. Leave early and nothing is paid. That is the whole mechanism. Try it.

illustrative places · the countdown is shortened to 3 s here · an example, not a promise

Drag the cyan dot into a zone. Tap the map to walk there. Arrow keys move it while the map is focused.

  • another business advertises here · watcher 60 / owner 30 / Adinci 10
  • the owner's own advert · watcher 80 / owner 0 / Adinci 20
  • you · GPS
  • coins
  • offline · stored on the phone
  • circle or square: the shape the business drew, whoever is advertising
How catching works What offline does Where the coins go Watch one walk on autopilot

Five stories, one map

Pick a life. Watch it play out.

Each card plays a short animated story on the map: the zone, the people in it, and where the money goes. Every story is an illustration, not a promise.

STORY · A CAFE

The cafe that pays for a minute

The owner draws a circle around their own cafe, rents it for a month, and runs a visit reward inside it: come in, stay one minute, earn coins. No advert to make and no approval to wait for — it is their own zone.

Story · a day the person walking

One ordinary day

She never opens the app. She crosses zones on the way to work, at lunch, and on the way home — and the phone catches each one, underground included.

a route past three zones
  • crossing, not opening
  • catches offline too
  • paid the moment it settles
An example, not a promise.
STORY · AN ADVERTISER

Buy the corner where people already walk.

The map shows where foot traffic is high. You pick that zone and request a campaign. The zone owner approves. Every view after that is a real person who stood inside your zone and sat through the countdown. A poster is paid per finished view — a person who left early is not one.

Tap to watch the story

Story · A business with branches

One file. A zone over every branch.

A business with branches uploads one file of branch coordinates. A square zone is created over each branch, one campaign goes to all of them, and each branch reports who came and which coupons its cashiers redeemed.

A square zone over each branch

  • One filezones are created from the branch file
  • One campaignpublished to every branch in one action
  • One pageevery branch — live, spent, earned
  • Per branchage group, gender, busiest hour, and coupons redeemed by cashier

Buying enterprise zones on the web is not live yet. Open the story

STORY · THE DISTRIBUTOR

Coins without a bank card

A distributor is a shop that sells Adinci top-up cards over the counter: a card with a code, paid for in cash. Someone without a bank card types the code into the app, tops up their balance, and can then rent a zone or run an ad.

Shops apply from their Adinci account, and Adinci reviews each one.

Ad goals and coupons

Seen in the zone. Redeemed at your counter.

Give your ad a goal, with an offer if you like. If it carries an offer or asks people to buy, whoever watches it to the end can take their own coupon; your cashier scans it at the counter, and you follow each step from view to scan. ▶ Tap a step to follow one coupon from the ad to the counter

01

Give the ad a goal

A visit, a purchase, a link or a call, with or without an offer. Optional, and at no extra cost today.

02

A coupon in one tap

Only people who watched the whole ad can take it: a personal code and QR that wait in their Offers tab.

03

Scanned at the counter

The cashier scans or types the code, checks the offer and may add the amount. Staff join a branch by scanning its QR.

04

See the whole path

Who saw it, who wanted it, who followed through, by branch, cashier and day. Customers show as numbers, never names.

One coupon per person for each zone where they watched the ad, and any amount is simply what the cashier typed. An example, not a promise.

The part everyone asks about

Where the money actually goes.

Three cases, and the system knows which one it is. Press a case and watch the coins re-aim — the jars fill at the real rate. ▶ tap a jar to see it on the map

60%
the watcher
30%
zone owner
10%
Adinci

The unit

Currency1,000 coins = $1
Video advertper second watched
Picture advertflat, per view
Visit rewardcoins/minute × minutes
Renting a placeby area and months
Settledthe instant it happens

These are the figures the server computes with — a rule, not a promise. Nothing on this page counts up on its own.

Help centre

The questions people actually ask.

Each answer says what the product does and how. Where something is not built yet, it says that instead.

Walking, catching, earning Regular user

What actually happens when I walk into a zone?

Your phone notices that you have walked into a rented zone. GPS is the trigger, so catching the advert takes no tap, no scan and no check-in. A code is scanned only if the advert carried an offer and you took its coupon to the counter.

The advert running in that zone takes the foreground with a countdown, and watching it through pays you at once.

Watch a crossing on the map
Does it work without internet?

Yes. The crossing is worked out on the phone, so a zone you walk into with no signal still catches.

The catch waits on the device and settles when you are back on a network. Maps and routes can be downloaded in advance, so you can still find your way while it waits.

Watch a catch settle later
How am I paid, and in what?

In Adinci coins, credited to you when the view completes.

A video pays for the seconds watched, capped at three minutes, and the length is read from the file itself. A poster pays a flat amount per view. A visit reward shows no advert at all: the business pays for minutes of presence.

Watch the three formats
Does it drain my battery?

While you walk, Adinci is looking for one thing: whether you have crossed a boundary. That decision is made on the phone, which is why a catch still happens with no signal at all.

Watching a video costs what any video costs, which is the screen. There is no battery figure printed here, because it would depend on your handset and on how many zones your day crosses.

Do I need a bank card to start?

Not to earn. You walk, you catch, you watch, and the coins are yours.

You can also add coins to your balance with a top-up card, sold for cash by distributor shops.

Watch the distributor story

Renting a place Zone owner

Can I refuse an advert in my zone?

Yes, and nothing runs there until you say yes. A business that wants to advertise in your zone sends a request, and you approve it or refuse it.

If you refuse, the money that business set aside goes back to them and nothing is ever shown.

Watch a request and an approval
Can I run my own advert in my own zone?

Yes, and it needs nobody’s approval, because the approval was always yours to give.

The split is different when you do: 80/0/20. Eighty goes to the person who walked in and watched, there is no separate owner share because you are already the owner, and twenty goes to Adinci.

What do I earn from another business’s advert?

On a third-party view the split is 60/30/10: sixty to the person who walked in and watched it through, thirty to you as the owner of that place, ten to Adinci.

That split is for someone else’s campaign in your zone. Your own advert and an expired lease are split differently, and the server is what applies all three.

Watch where the coins go
What happens when my lease ends?

The place stops being yours, and the owner’s share goes with it. A view delivered over an expired lease splits 60/0/40: the person who watched still takes sixty, there is no owner to pay, and the rest goes to Adinci.

Renewing before the end keeps the zone and everything attached to it. Leases run for 1, 3 or 12 months.

Can I change a zone after I have rented it?

A zone can be resized after purchase. The price is then recomputed by the server from the ground the new shape actually covers, not from the estimate the map drew while you dragged.

The figure you are charged is the one the server returns for the shape it stored, which is the same rule the first purchase followed.

Advertising in someone else’s place Advertiser

How do I choose where to advertise?

You are choosing a place, not an audience list. The map shows you where foot traffic is, and you pick the zone over the doorway, corner or street you want to be standing on.

Then you request that zone from whoever rents it.

Watch the advertiser story
What exactly am I paying for?

A view that a person completed on a foreground countdown while physically inside your zone.

Not an impression, not a scroll past, not a click on the way to somewhere else. The person was standing there and the countdown ran.

What if the zone owner refuses?

The campaign does not run there, and the money you set aside comes back to you.

Approval belongs to whoever rents that place, so a refusal costs you nothing but the time.

What can I actually show people?

A video, which is paid by the second watched up to a three-minute cap, with the length read from your own file. Or a poster, which is a flat amount per view.

Or a visit reward, which shows no advert at all: you pay for the minutes someone spends inside your place.

Watch the three formats
What do I get back from a campaign?

Per-campaign reports: where the campaign ran, what was delivered there, and what it drew against the money you set aside. In the app, an ad with a goal adds the path from view to result: who wanted it, who followed through and, for coupons, at which branch.

Because payment follows completed views, the report and the invoice are describing the same events.

Many branches at once Enterprise

How do I create hundreds of zones at once?

You upload one file of branch coordinates, and a zone is created over each branch in it.

From there a single campaign can go to every branch at once, and one dashboard covers all of them rather than one page per shop.

Watch one file become many zones
What is in a per-zone report?

Per zone: what was delivered there, the age group and gender of the people who came in, and the hour it is busiest. Coupons redeemed at a branch are counted on that branch’s own page, by cashier and by ad.

It is a picture of one doorway, drawn from the visits to that one zone.

Can I pay for all of this from the web dashboard?

Not yet. Creating zones over your branches and running campaigns across them works from the web dashboard. Buying the zones in bulk from it does not: that button is turned off rather than half-working.

Not built yet

Money and payouts Everyone

What is an Adinci coin worth?

1,000 coins = $1

That is the whole conversion. It does not move with how much you have earned, how long you have been here, or who is asking.

A balance is not points: it can leave Adinci as real money, as phone credit, or as credit for a mobile game.

Who is paid on a single view?

Three splits, and the server applies them. The first number is always the person who watched.

  • 60/30/10 A business advertising in someone else’s zone
  • 80/0/20 An owner running their own advert in their own zone
  • 60/0/40 A view delivered over a lease that has expired

the person who watchedthe zone ownerAdinci

Watch where the coins go
When am I credited?

At the moment the view completes, not at the end of a month and not once a threshold is reached.

A catch made with no signal is credited when the phone reconnects and that catch settles.

How does a zone get its price?

From the area of the shape you drew, and from how long you take it for: 1, 3 or 12 months.

The map shows an estimate while you drag. The price you are actually charged is the one the server returns when you confirm, because the ground under a circle is never exactly the circle drawn on a flat screen.

Does an advertiser’s money leave straight away?

It is set aside when the campaign is requested, and it only moves as views are actually delivered.

If the owner refuses, or the campaign never runs, it comes back. Nothing about that arithmetic happens on a phone: every movement of coins is made by the server.

How do I get money out?

A balance can leave Adinci as real money, as phone credit, or as credit for a mobile game. You choose which route at the time.

The rate on the way out is the same rate as everywhere else: 1,000 coins = $1.

Privacy and safety Everyone

What stops someone faking a visit?

A payment needs a crossing and a countdown that actually ran, from a phone that was actually inside the zone.

Catches made offline are checked when they arrive rather than trusted on sight: a catch dated in the future is refused, a catch for a zone that is not running is refused, and the same catch sent twice pays once.

Is Adinci watching where I go all day?

What the app is looking for is a boundary crossing, and that decision is made on the phone. It is the same reason a catch works with no signal: the answer does not need a server to arrive at.

A business that rents a place sees the visits to that place. Where you go outside their zone is not part of what they rented.

Watch what a crossing is
What can the business whose zone I entered see about me?

The report is about the doorway rather than about you by name: the age groups and the gender split of the people who came, and the hour the place is busiest.

It is drawn from the visits to that one zone, which is the zone they pay for.

Is anything on this page not built yet?

Only one thing: renting zones in bulk from the web dashboard is switched off. Everything else here is how the product works today.

About us

Advertising that pays the person who is actually there.

A map instead of a feed. Real places instead of impressions. The advert is caught by a phone that walked in, and the person who watched it is paid at once.

What Adinci is

Adinci is an advertising network built on a map. A business rents a circle or a square over a real place — a cafe, a shop, a gym, a branch — for one, three or twelve months, priced by the area it covers. The advert lives there, on the ground, where the customers already walk.

The trigger is physical. A phone crossing into the zone catches whatever advert is running there; it takes the foreground with a countdown, and once it has been watched through, the person who watched it is paid in Adinci coins straight away — 1,000 coins are $1. It works with no network: catches are held on the phone and settle when it reconnects. That is the mission, and it is a mechanism rather than a promise.

What we believe

Three principles, and each one is a decision already written into the product rather than a slogan written for this page.

  1. Attention is proven by presence, not estimated.

    Because the trigger is a geofence. An advert only runs for a phone that has physically crossed into the zone, and it is only paid for once the foreground countdown has run to the end — video by the second up to a three-minute cap, a poster per completed view. Where there is no advert at all, a visit reward pays for the minutes the person is really there. Nothing here is estimated, because someone is standing there.

  2. The person who gives the attention is paid for it.

    Because the split is done by the server on every view, and in all three regimes the largest share is the watcher's. A balance becomes real money, phone credit or mobile-game credit.

    • watcher / place / Adinci
    • 60/30/10a business advertising in someone else's zone
    • 80/0/20a place running its own advert in its own zone
    • 60/0/40another business's advert still catching after the place's lease has run out
  3. The place is a partner, not inventory.

    Because the zone owner decides. Every campaign another business wants to run over their place arrives as a request they approve or refuse, and when it runs it is their share in the middle of 60/30/10. Their own advert in their own zone needs nobody's approval. A place is never rented out over the head of the person who runs it.

Adinci ADINCI

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